PORTABLE STORAGE COMPANY USES PPC TO INCREASE LEADS AT A MORE AFFORDABLE COST.
Our client offers portable storage units in Northern Virginia—a large, competitive market. The company had used other pay-per-click (PPC) vendors in the past but was extremely unsatisfied with the cost-per-lead (CPL) and cost-per-booked-lead that these previous vendors produced.
Blue Corona took on the case and created a comprehensive strategy—the goal being to eliminate irrelevant clicks, improve the campaign’s conversion rate, and drive down the average cost-per-lead to eliminate wasted ad spend.
Since optimizing the client’s pay-per-click management, Blue Corona managed to decrease the CPL from $89.53 to $44.59 (cutting the spend-per-click by a third).